Bachelor's thesis "The Ministry of Transport campaign "Nemyslis?-Zaplatis!" in years 2008-2009" deals with a long-term communication campaign of the Ministry of Transport aimed against aggressive and dangerous road traffic. The communication strategy is based on three main topics, which are alcohol and other psychoactive drugs, aggressive driving and speeding and the use of safety harnesses. To fully understand the topic, it provides a small introduction into the traffic situation and road accidents in the Czech Republic. There are also a few terms, such as social marketing, social campaign or even marketing itself, explained at the beginning. It also describes steps in the social marketing planning process. The actual case study follows, p...
Diploma thesis "Marketing strategy of the ČSSD party in the campaign for the preterm parliamentary e...
The subject of this Bachelor's Thesis is an analysis of a social media campaign and a proposal for i...
Praca magisterska koncentruje się na analizie skuteczności kampanii społecznych dotyczących „Bezpiec...
Bachelor's thesis "The Ministry of Transport campaign "Nemyslis?-Zaplatis!" in years 2008-2009" deal...
The bachelor's thesis "Comparison of Czech governmental campaigns and American Ad Council campaigns ...
Diploma thesis - Ministry of Transport communication campaign "Nemyslíš, zaplatíš" analysis - is div...
Thesis is devoted to analyzing the social impact of the campaign "Nemyslíš, zaplatíš!" Its objective...
The bachelor thesis "Analysis of The Road Safety Publicity Campaign" examines publicity campaigns fo...
The aim of this bachelor thesis is to get to know how selected road safety campaigns are perceived b...
This thesis deals with the impact of media campaigns on reducing road deaths. Specifically, it is fo...
This bachelor thesis "Political marketing activities of the Czech Social Democratic Party in the ele...
The diploma thesis is focused on the marketing communication of selected political parties and movem...
Bachelor thesis "Marketing communication of the Civic Democratic Party in the parliamentary election...
The bachelor thesis on the topic of marketing communication of the brand BMW in Czech republic consi...
Bachelor thesis entitled "Social advertising in the Czech Republic" is focused on a specific promoti...
Diploma thesis "Marketing strategy of the ČSSD party in the campaign for the preterm parliamentary e...
The subject of this Bachelor's Thesis is an analysis of a social media campaign and a proposal for i...
Praca magisterska koncentruje się na analizie skuteczności kampanii społecznych dotyczących „Bezpiec...
Bachelor's thesis "The Ministry of Transport campaign "Nemyslis?-Zaplatis!" in years 2008-2009" deal...
The bachelor's thesis "Comparison of Czech governmental campaigns and American Ad Council campaigns ...
Diploma thesis - Ministry of Transport communication campaign "Nemyslíš, zaplatíš" analysis - is div...
Thesis is devoted to analyzing the social impact of the campaign "Nemyslíš, zaplatíš!" Its objective...
The bachelor thesis "Analysis of The Road Safety Publicity Campaign" examines publicity campaigns fo...
The aim of this bachelor thesis is to get to know how selected road safety campaigns are perceived b...
This thesis deals with the impact of media campaigns on reducing road deaths. Specifically, it is fo...
This bachelor thesis "Political marketing activities of the Czech Social Democratic Party in the ele...
The diploma thesis is focused on the marketing communication of selected political parties and movem...
Bachelor thesis "Marketing communication of the Civic Democratic Party in the parliamentary election...
The bachelor thesis on the topic of marketing communication of the brand BMW in Czech republic consi...
Bachelor thesis entitled "Social advertising in the Czech Republic" is focused on a specific promoti...
Diploma thesis "Marketing strategy of the ČSSD party in the campaign for the preterm parliamentary e...
The subject of this Bachelor's Thesis is an analysis of a social media campaign and a proposal for i...
Praca magisterska koncentruje się na analizie skuteczności kampanii społecznych dotyczących „Bezpiec...